Allen Matkins Produces Excellent Marketing Videos
Smart law firms are starting to produce high-quality, polished videos to market their firms. Check out the excellent videos produced by Adam L. Stock, Director of Marketing & Business Development at Allen Matkins Leck Gamble Mallory & Natsis in San Francisco.
The #1 Activity on the Internet is To View a Video, according to Pew Internet Research. When online, watching a video is the favorite activity of most adults -- an important point for law firm marketers to know.
The Allen Matkins videos feature high production values, practical tips, interviews with professors, a voiceover by a former TV news reporter, animated captions, and panning graphics a la documentary producer Ken Burns.
Update: newly released videos:
- Say-on-pay: http://www.youtube.com/watch?v=30SfoYcKGls
- Stormwater permits: http://www.youtube.com/watch?v=8NHKNB5ho_Q
- Video press release: California Commercial Real Estate Sees Turning Point by 2013: http://www.youtube.com/watch?v=tb-SPyvvFxU
Video legal alert: Video Alert: New California Refrigeration Regulations
http://www.youtube.com/watch?v=ZVKY6qNzlEc&feature=related
Video blog entry: Fairness Hearings: A Faster, Cheaper Alternative To Federal Registration
http://www.youtube.com/watch?v=_Kh3xcsBrus&feature=related
and my favorite:
Guide Dogs for the Blind - Allen Matkins Diversity & Community Involvement (see the cute Labrador below)
http://www.youtube.com/watch?v=Djhoim3hNTw
Curious why they choose to link to the YouTube page from their website instead of embedding the videos. Would seem to make more sense to keep visitors on their site instead of sending them elsewhere.
Curious why they choose to link to the YouTube page from their website instead of embedding the videos. Would seem to make more sense to keep visitors on their site instead of sending them elsewhere.
From Larry Bodine: Bruce - By putting the videos on YouTube the firm increases the number of views it will get, and also does not have to host the titanic video files.
I'm not questioning why they post it on YouTube, which is great for SEO -- but why they link away from their site for the visitor to watch the video, as opposed to embedding the videos - which would still be hosted by YouTube.