We’ve made a lot of friends in the naming community over the last six years, special congrats to one of them, Anth Shore over at Operative Words, whose work in naming Jaunt was recently featured in a New York Times article called: The Weird Science of Naming New Products.

It is a fascinating inside look at the art and science of naming, definitely worth reading, enjoy!

Here are some of Anth’s previous guest posts here on DuetsBlog, thanks Anth for sharing your wisdom:

Love the word Jaunt, do you think it will be verbed?